sábado, 5 de julho de 2014

MARKETING PUBLIC

A bleve description.

The Public Marketing is the evolution of governmental, political and electoral communication. It is an area that covers a wide range of knowledge and activities, and can say that it is a concept in building process connected to five areas: Organizational Science, State and / or Government; Political and / or electoral and civil society organizations.
It is intended for government agencies (executive, legislative and judicial), political parties, permit utilities, municipalities, nonprofit institutions, and other companies that directly influence service delivery to citizens aiming to the public order.
For the development of a Public Marketing Plan, a systematic process, which starts with the identification of the needs of citizens, the analysis of the current situation and the environment, then setting objectives and marketing goals is necessary.
The consummation of the Plan Public Marketing, seizes the opportunities to meet the needs of citizens to contribute, not only for the social good, but also to the economic well through offers quality services, getting increased interest and satisfaction of the population, resulting in the voluntary acceptance.

a marketing idea to the general public. > http://www.pcsimportados.com.br

It is worth noting the important relationship existing in this exchange process. The exchange for benefits, achievements and satisfaction. On one side the administrator, another citizen, who by obligation, pay your taxes and want to get back up. The qualification of this return directly influence the adoption of the mandate and manager.


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