terça-feira, 17 de junho de 2014

How to improve the CPC of your blog and make more money with AdSense

How to improve the CPC of your blog and make more money with AdSense
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1 °) For the vast majority of bloggers who use Google Adsense as a primary form of monetization of your blogs, the frustration is worth the click received. But it is possible to improve the value of the click, called CPC or "Cost per Click". It has close ties with the quality and relevance of the content that is on your blog and also the specific subject of each page, as the ads are contextual.
example this site.
http://www.pcsimportados.com.br

The Google AdSense, which is a way to monetize your blog and earn money, pay their partners when an ad is clicked, and that click has various amounts. Even so we can improve a little this value and work to always improve.

How is the amount paid per click?

The cost per click (CPC) of an ad is determined by how much an advertiser wants to pay for every time someone sees your ad and clicks on it. Google, by AdSense, passes a small fraction of that price for those who want to display ads on their websites or blogs.

                                                                   
                                 



"The CPC is the amount you earn each time a user clicks on your ad. The CPC of ads is determined by the advertiser. Maybe some advertisers want to pay more per click than others, depending on what they are advertising. "
The panel AdSense itself helps us to see the average amount received per clicks.

The owner tells Google which ad type (text, images, videos, banners) want to show what the most important contextual words for them and may also choose which position to prefer pages appear. For each type, place and context, pay a different price.

Sure, there are other factors that determine the price of an ad. By Google is like a "auction" for keywords. There are words that are worth more than others and are more crowded, so advertisers pay more, consequently win more.

So the prices and amounts paid to us by the clicks vary so much.

If they choose the price, how can I improve this?

The issue lies in the fact that one of the points, the most important one, is the relevance and value of keywords. That's where an email I received from one of our readers who have "Blogging: The process of creating Blogs" ebook.

You realize exactly the most important detail and that is under our control. We control the quality of content, key words we use and the relevance of them in the general context of the Blog.

He has a blog about football. This is a very general and broad word and can be used in various contexts. If you deal in your blog just about escalations and championships, news from the world of sport, advertisers will not pay much for it.

The great thing about Maycon associate was the subject of the blog with various products and services that involve football. There is a multimillion dollar industry of sport that is well attended. They pay better to appear on pages that deal on the subject more specifically, with the most important keywords for them.

How to choose good keywords?

By producing content for your blog you need to choose themes and subjects that are of interest to your target audience, but it may be considered useful to advertisers wanting to appear next to it.

Every matter has its most important keywords and key phrases (Keywords and Phrases key to your Blog) and it is about the quality of those words that you need to worry. This is closely linked to the context of the theme.

The best way to search for keywords when wanting to improve CPC AdSense ads is to use the Google AdWords Keyword Tool. When you are connected to the service (which is free and just have an account with Google services like Gmail, Blogger, Orkut or other) you can see that there is great competition for certain words and expressions.

The greater the competition, the greater the amount paid by the advertisers and the greater the value that Google will transfer by increasing the CPC of your blog.

Of course this does not change from night to day. AdSense takes several days of calculations to determine how much a click is worth pages of your blog and there are other factors that help in the calculation. Visit quality, placement of ad units and to click quality data is observed.

So this is a job that comes with SEO techniques and all other techniques to improve the quality of its content and relevance to your target audience.

Any questions leave questions.

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